OPERATION FRUITCAKE WEB PRIVACY STATEMENT

The following statement details the policies of the Operation Fruitcake website, created by Bill Me Later, Inc., on the collection, use, and disclosure of Information gathered from anyone who visits the Operation Fruitcake site (”User”). Bill Me Later, Inc. reserves the right to change these policies at any time without advance notice and encourages Users to review such policies regularly. Scope of this Privacy Statement This Privacy Statement covers the Operation Fruitcake website located at www.operationfruitcake.com (“the Site”).  Bill Me Later, Inc. is the creator and administrator of the Site. For the purposes of this Privacy Statement, “Information” refers to any information provided to Bill Me Later, Inc. via the Site.

Collection and Use of Information

Children’s Privacy.  The Site is not designed or intended for use by children under 13.  If you are under 18 you should use the Site only with the involvement of a parent or guardian.  Children under the age of 13 may not submit any personally identifiable information to us, and if we discover that we have inadvertently gathered any such information from a child under 13, we will take appropriate steps to delete it.Information We Gather Automatically.  We may receive and store certain information whenever you visit the Site.  We may from time to time use either cookies or clear gifs or other similar files or tools to obtain certain types of information when you visit the Site.  Cookies are small files that we place on your hard drive or web browser memory that store information that enables Bill Me Later, Inc. to provide convenient features and enhance your user experience.  For example, cookies allow our system to recognize you when you return to the Site. We may also use clear gifs, web beacons or other similar files or tools.  These are tiny graphics with a unique identifier, that function together with cookies and enable us to collect information such as the online movements of Users or whether a User has opened an email.The Site also automatically collects information from Users who visit the Site. This information includes, but is not limited to: Internet Protocol address of the User, the browser and version being used by a User, pages visited, date and time each page was accessed, search, browsing and other similar information. Except as further provided herein, any Information we receive will not be released to a Third Party unless in connection with a merger, acquisition, sale, liquidation, reorganization, or other business combination.  Notwithstanding the above, Bill Me Later, Inc. will release Information if required by law or valid judicial order without further notice to User.Use of Information.  The information we collect from Users helps us improve the Site and personalize your User experience.  For example, we may use the information we collect to email you about ideas that you’ve submitted.  We also may use the information we collect to determine what content to present on the Site.Disclosure of InformationAffiliates and Others.  Any Information collected by Bill Me Later, Inc. at the Site may be shared with our affiliates, agents, service providers, consultants, vendors or information providers. Bill Me Later, Inc. may also produce reports or other information and data based on aggregate information collected at the Site.  Such reports or other information may be shared with companies affiliated with us.  Information collected by Bill Me Later, Inc. at the Site may also be aggregated at times and such aggregated information may be disclosed, shared, reported, and/or transferred to Third Parties. For example, we may aggregate and report to Third Parties that X people visited the Site during a month or that Y% of visitors are from the State of Maryland.Other Services and Websites.  From time to time, this Site may contain links to other websites. Bill Me Later, Inc. is not responsible for the privacy practices or the content of such websites.  In addition, Bill Me Later, Inc. may occasionally partner with other service providers.  Any Information collected by Bill Me Later, Inc. on the Site may be shared with such service providers.  Furthermore, your use of the Site, or the services or the websites of such service providers may also be governed by the privacy policies of such service providers.  We encourage you to check the privacy policies of service providers.Other Disclosures.  We may disclose your Information if we believe in good faith that such disclosure is necessary, if we have a right or duty to disclose, or are permitted or compelled to so disclose such information by law.  Such circumstances may include enforcing or protecting our rights, in response to a subpoena or other law enforcement request, to assist in fraud protection or investigation, etc.Notification of Changes.  This Statement may change from time to time as it is revised.  We will post any new Privacy Statement, along with the date of the last revision, so that you have access to the most recent version. November 2007